1.Who we are
Auto For Trade Ltd is a UK digital automotive marketplace that offers a vehicle buying process. To provide you with the full range of Auto For Trade products and services, we need to collect and process information about you.
It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.
For the purposes of this Policy, the data controller is Auto For Trade Limited (registered in England) and whose registered office address is at Auto For Trade Limited, 161 Old Brompton Road, London SW5 0BA, UK.
Our Privacy Promise
Auto For Trade Limited ("Auto For Trade", "we", "us", "our") is committed to protecting your personal information, being transparent about the data we hold and wherever possible giving you control over how we use it.
It’s important that you read this policy to understand the information we may hold about you, how we use it and how you can access or update your information, modify your preferences or request deletion of your personal data.
Amendments and updates to this Policy may be made from time to time. Any revisions will be posted on this page so you will always be aware of the information we collect. Please review this page regularly so that you are aware of any changes.
We use your information in line with all applicable laws and regulations concerning the protection of personal information from time to time in force, including the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and 2011 and the General Data Protection Regulations (GDPR), and including any amendments or updates to these and any equivalent or successor applicable laws and regulations.
2.Information collected and how we use it
Auto For Trade collects the following information:
Information you provide when you browse or use services on the Website
When you browse or use services on the Website, we collect your name, telephone number, and email address, as well as details of the vehicle you wish to buy, and your IP address.
We use your name and email address to register your account, confirm that your account has been created and send you service communications about how to access and manage your account. You can access your area at any time to update your details and can also change your options regarding marketing communications from Auto For Trade and/or third parties that you have selected in this area. We will only use your information for marketing purposes where you have given us specific consent.
We may also use the information you provide for internal business records and purposes, including to analyse and develop our products and services and the Website.
All conversations and email exchanges are recorded. Any personal information that you disclose during a live chat or via an online form will be accessible to and processed. Additionally, the Chat Service provider may use computer infrastructure which is situated outside of the EEA. By using the Chat Service, you acknowledge that any personal data disclosed while using the Chat Service will be processed and stored by the Chat Service provider on its systems outside the EEA and protected by adequate safeguards.
When you use the Website we will also collect your IP address.
Information we collect if you use our Mobile Applications
If you choose to download or use our Mobile Applications, or access one of our mobile optimised sites, we may receive information about your location and your mobile device, including a unique identifier for your device.
We may use this information to provide you with location-based services, such as advertising, search results, and other personalised content. Most mobile devices allow you to control or disable location services within the mobile device’s settings. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacturer of your device.
How we use the information we collect
We use the information we collect to:
Provide and administer the Website and related services and manage internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, and to develop the Website and our products and services.
Generate an overall audience profile of visitors using the Website. We use this information to assist us in developing relevant content on the Website as well as encouraging automotive trade advertisers to place adverts for their stock or promotions on the Website.
Provide customers who have opted-in to receive marketing communications, with relevant and timely offers by email (including where customers have supplied their insurance renewal date information and/or vehicle ownership details).
Support our 'Send to Mobile' functionality. This allows visitors to our Website to send details of vehicles for sale to their mobile phone.
Identify the location of visitors, to block disruptive or fraudulent use, to establish the number of visits from different countries.
Lawful basis we use to process your information
We process your data based on the lawful bases set out below. We may process information you provide based on more than one lawful ground depending on the specific purpose for which we are using it:
Contract: To enter into a contract with you and fulfil our contractual obligations to you. This processing is necessary for us to provide the service you have requested including registering and managing your account and providing service updates and our support services.
Consent: To provide information and take actions in relation to services which you have opted-in to receive. This includes where you specifically request for your details to be passed onto a third party (e.g where you are making an enquiry) or where you opt-in to receive relevant marketing communications from us (e.g. industry news and offers).
Legal Obligation: Where processing is necessary to comply with legal or statutory requirements on us. This may include cooperating with police in relation to their investigations.
Legitimate interest: To improve our Website, products and/or services, understand how visitors and customers use our Website, products and/or services, undertake market research and inform our general marketing, to run our business and maintain the security or our Website and services for you, us and other Website visitors and customers.
Where consent is required for us to process certain types of your personal data, it must be clearly given. You may give us your consent to receive our marketing communications and/or when you use the Website to request services provided by dealers.
Where you have given consent for Auto For Trade to process your personal data you may withdraw consent at any time by emailing [email protected] We will cease processing your data based on that consent but this does not affect any processing we have undertaken at any time before withdrawal.
If you have given consent for your details to be passed to a dealer or other third party your data may already have been used by them to respond to your request before we can action your consent withdrawal. In this event, you will need to contact them to withdraw your consent to their use of your personal data.
4. Disclosure of your information
Auto For Trade will not pass on your personal data to third parties except as set out in this policy or with your consent. We may disclose your personal information to third parties for the following purpose(s) and in the following circumstances as part of our processing activities:
We will send your personal information to dealers, vehicle manufacturers, and relevant third parties to enable them to provide you with the services and products that you have requested or consented to receive details of via the Website or the Apps. In certain circumstances, vehicle manufacturers and other relevant third parties may subsequently transfer, process and store your personal information outside of the European Economic Area ("EEA") for their business and administration purposes. In accordance with their own privacy policies. If you have queries or require more information on how these third parties use information, including transfers outside of the EEA, please read their privacy policies or contact them.
We may use service providers to help us run the Website or services available on the Website, some of whom may be based outside the EEA. Some of our webpages use plugins from third party platforms (such as the 'Facebook Recommend' or Facebook Gestures' function). Information about your visit to the Website may be collected by these third party providers on these pages. If you browse these pages whilst still also logged in to your account on the third party platform, information collected by the third party may be connected to your account on the third party platform. If you have queries or require more information on how these third parties use information, including transfers outside of the EEA, please read their privacy policies or contact them.
Where we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.
If we sell or buy any business or assets, in which case Auto For Trade may disclose your personal data to the prospective seller or buyer of such business or assets.
If we or substantially all of our assets are acquired by a third party, personal data held by us about our customers may be disclosed to the prospective buyer.
We may share your personal information with our group companies.
We may share any information that we collect with parties including: our legal and professional advisors, the police, other public or private sector agencies, governmental or representative bodies (which may include insurance companies, finance companies, automotive advertising companies and/or other agencies) in accordance with the relevant legislation for the purposes of the prevention or detection of offences, and/or the apprehension or prosecution of offenders.
You acknowledge that we have a legitimate business interest in preventing the use of our platform or services in any manner that may facilitate fraudulent activity or deny consumers of their legal rights under the Consumer Protection from Unfair Trading Regulations 2008 or the Consumer Rights Act 2015. We may share any information that we collect about you or the vehicles that you advertise for sale on our platform with third parties or their legal representatives to the extent necessary to prevent fraud or any adverse effect to those third parties consumer rights.
We are not responsible for any use of your personal data by these parties except where they act as our processor.
5.Where we store your personal data
All information you provide to us is stored securely within the EU, and not transferred outside the EEA unless specifically detailed.
Payment card information, details you provide when requesting dealer or other third party services through the Website and information you provide when using the Chat Service is handled in accordance with the relevant service providers’ privacy policies and may be transferred and stored or processed by them outside of the EEA in accordance with their privacy policies. Where we transfer your data outside of the EEA, we will ensure that safeguards are in place to provide similar degree of protection is available to protect it. This may include contractual protections in place with our service providers or transferring your data to countries or parties which are recognised as providing suitable protection by the European Commission.
Certain parties to whom we disclose your personal data may transfer your data outside of the EEA after we disclose it to them as part of their business and administration activities (see above, Disclosure of your information). We are not responsible for any use of your personal data by these parties except where they act as our processor. If you have queries or require more information on how these third parties use your information, including such transfers outside of the EEA, please read their privacy policies or contact them.
Auto For Trade uses strict procedures and security features designed to prevent any unauthorised access to your data that we hold.
Auto For Trade will process personal data for as long as necessary to fulfil the purpose we collected it for, including the purpose of legal, accounting and reporting requirements, and for as long as necessary for the prevention and detection of criminal activity. The period for which we process and store the personal data for varies depending on the use you make of the Website and the products and/or services we offer. Where you register an account or place an advert we will retain your data for as long as your account and/or advert is live and a period after your account is closed or advert ends to enable us to satisfy our legal, accounting and reporting requirements.
In some circumstances you can ask us to delete your data: see Right to be forgotten below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
7.Your rights as a data subject
At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:
Right of access – you have the right to request a copy of the information that we hold about you. In the event that Auto For Trade refuses your request under rights of access, we will provide you with a reason as to why
Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
Right of portability – in certain circumstances you have the right to have the data we hold about you transferred to another organisation.
Right to complain to the supervisory authority – you have the right to complain as outlined in paragraph 8 below.
8.Complaints and Contact
If you wish to make a complaint about how your personal data is being processed by Auto For Trade (or third parties as described above), or how your complaint has been handled, in the first instance please email your concerns to [email protected] You also have the right to lodge a complaint directly with the UK supervisory authority which is the Information Commissioner’s Office and can be contacted via the details.
If you have any questions regarding the use of your personal data please contact us at: [email protected]
Auto For Trade Limited, 161 Old Brompton Road, London SW5 0BA, UK.
What Clients Say
See What Our Clients Are Saying About Us
Range Rover Sport 2.7
Received my car two days ago, its perfect, everything is in excellent condition. They were very professional and friendly, the whole process was clear, smooth and even the delivery is good and on time. It arrived in Mombasa Kenya in very good condition and met my expectations completely. Very happy with their service, I will continue buying more cars from them.
Thando Stevens Kenya
Long Range AWD
My car has arrived safely, very nice unit with the same specs as appeared on the website. My account manager was very friendly, cooperative and caring since the day i started business with your company, Infact i feel very proud to be your customer. I wish to thank you sincerely for being a very patient with me and responded promptly to any questions I put to you. Thanks again!
Towde Mabena Malawi
Mercedes-Benz A 180
I took delivery of just a day before yesterday! Not all on the net indeed are fraudsters; certainly not! I am expecting my next car from you guys. I wish to thank you and the whole team for all the help, advise and suggestions, best services ever. I would recommend this company to anyone, great customer service. Thanks so much.
Marco Anderson Congo
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